When the #Fallin teasers first started coming, it was never easy to relate them to MTN – let alone Pulse. They were plainly that, teasers. You have to give the marketers this, they really had us on our toes.

Up until the D-day (yesterday), in fact until 6PM it was still not easy to relate the campaign to Pulse. They pulled it off, they really did.

MTN Uganda launched the new and revamped MTN Pulse platform with a transformed app complete with youthful content, offers and freebies and topped the surprise with the unveiling of brand new Pulse Nation ambassadors.

NBS TV Youth Chat presenter Luo Boy Ollo and the beautiful Faiza Fabz, a long time host of the MTN Pulse Vibes were unveiled on Magic 1 HD on a show hosted and produced by the legendary Calvin The Entertainer.

Hellen Kirungi, the MTN Youth Segment Manager described the campaign (Pulse Nation) as one that further emphasizes the MTN Pulse platform. Key word is emphasize.

“I am excited to be part of MTN Pulse and today we are introducing MTN Pulse Nation. Pulse Nation is not a physical location or country or product. Pulse Nation is our new campaign that further emphasizes the MTN Pulse platform.” Ms Kirungi said at the launch.

So what are you waiting for? Download the app and Fallin. The offers, freebies and youthful content you’ll find there will make you thank God that you’re young and in this generation.

Peace!