Mildred Couchitah Pedun is a journalist who works with one of the top Media stations, Kampala FM specifically as a radio presenter and entrepreneur. She got passion for her profession in high school when she contested as information prefect which struck her with desire for radio presentation. However, when she joined campus, she did a business course which turned out not to be her calling so she applied for journalism at YMCA.

Couchitah loves travelling, watching flicks, book reading and swimming. She triples as a makeup artist as well as one impressive sports lady, doing netball, volleyball, cricket and athletics.

We asked her if it would be a wise decision to digitalize Ugandan radio stations and this was her response.
“If you digitalize radio stations (which are the basic sources of information for low-income earners), you would definitely cut off the majority, because the biggest population in Uganda are youth below 25!”, she added, “most youth in our country are actually unemployed.”

Mildred however agrees that digitalization of radio is the way to go in order to improve coverage and consistent signal. She has worked at Kampala FM for more than 3 years and been coveted by several huge brands like UBC which she turns down because she isn’t focused on fame, but rather her standard of living.

Couchitah advises young people to stay focused and stop focusing on fame and money if they are to become outstanding journalists. She says the Ugandan media industry isn’t some sort of bed of roses or home of greener pastures.

“When you pursue journalism as a course set your goal by deciding exactly what you want to do in the career for example writing, presenting or camera work. You must have passion or you will lose your comfort in the industry.” Said Couchitah.

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