WCB Wasafi CEO Naseeb Abdul Juma, alias Diamond Platnumz is as good at scandal as he is at music. The 30 year old Bongo Flavour star, who witnessed an embarrassing end to a seemingly serious relationship with South Africa-based Ugandan entrepreneur and socialite Zari Hassan, just released a single titled “The One” on which he assures new lover Tanasha Donna of his ever-lasting affection towards her.
Produced by Wasafi in-house beat-maker and producer Lizer Classic, the song is adorned with signature Afro beat saxophone and drums, plus synthesized beats to set pace for the soft Diamond vocals as the verse kicks in thus,
“My heart can never tell no lies/ I know you love me and the love is true/ I feel the same way I can’t deny/ Baby ondi ku hole I will die for you/“ Knowing Diamond as one who never sings English lyrics in songs, unless they are collabos with foreign artists, my reaction the first time I listened to the song was a shock, and the revelation I later received that the project initially had Namibian rapper King TeeDee on it before amends were made, cleared my doubts.
Visually, the Wasafi boss didn’t disappoint either. Executed by other Wasafi in-house creatives under Zoom Production video company, concepts sprouting from a swim in the river, to the native dances in the jungle, to a set market place and then an opulently furbished love-boat; all involving elegantly dressed models and topped by Director Kenny’s flamboyant cinematography skills, give “The One” such an African touch of class. The choreography too was of such eye-catching sprezzatura, that you would smile throughout the video as Diamond and his troupe danced nonchalantly.
To crown it all, is the sweet sax solo that sends the song to its sudden end. The song had garnered 2 million views on YouTube on Wednesday, 24 hours after its release. Not listened to it yet? Check it out on Tidal and YouTube via the links below: