On Tuesday 27th November, MTN Uganda launched a new campaign in celebration of the twenty years it has operated in Uganda.
The new campaign ‘Together, We Connect’, featuring a TV commercial, radio, print and billboards advertising, was launched nationwide and an interactive digital campaign in line with the theme is set to be launched later in the week.
Olivier Prentout, Chief Marketing Officer, MTN Uganda explained that the campaign celebrates how society connects and in turn shows the role MTN has played in enabling people to connect over the last 20 years.
“We are humbled by the progress made by MTN Uganda in connecting Ugandans over the last twenty years; be it connecting families to their loved ones, businesses to customers or enabling friends to keep in touch,” he said.
In the TV commercial, there are several scenes that depict how by people coming together, the country is a better place. Through this campaign, MTN Uganda aims to demonstrate the power of connecting and how beautiful life can be if we live beyond our perceived differences.
MTN continues to show commitment on how it will enable connections. For the next 10 years, MTN will ensure that customers remain connected by enabling an efficient cashless economy through MTN Mobile Money and facilitating a faster and more convenient digital life through providing reliable and affordable data.
“While our products like voice, data, SMS or enterprise solutions are technology driven, we believe every Ugandan deserves the benefit of a connected and digital life. At the end of it all, our bigger success lies in what our services deliver and do in ensuring Ugandans are connected beyond social-cultural tensions or geographical ‘lines’, everywhere they go” Olivier added.
Watch the #MTNat20 Together, we connect video here;