Renowned Ugandan songwriter Yese Oman Rafiki has been in the studio long enough to know that the world of music retail is changing fast, with digital distribution bringing new opportunities for independent record labels.
To keep up with the fast evolving industry, the artistic writer has decided to open his own studio and record label.
Named ‘Route Entertainment’, the label located in Soya, Bunga along Nanjala road already has work starting with this weekend in a bid to sign artistes.
Inspired by the vision of giving artistes opportunities to express their art in an organised and friendly environment, the label bears the hallmarks of attracting the next big names in local music.
The signings are already underway with former dancer Sharon Peyton being the first to join the Soya based label which will also give ground to different songwriters can come together to make music.
Peyton has followed the paths of a number of artistes like Sheeba and Jackie Chandiru who transitioned from dancing to singing with the latter being her inspiration.
Peyton has featured in multiple music videos and worked with various artistes which has inspired her to work hard and she could join the ranks of Vinka, Sheeba and Irene Ntale with the touch of Rafiki.
“Music is a journey we chose to move forever, so it’s a business we expect to stay in forever. We have not started this to fail, we are record label, so we basically sign artists, write music do singles, music videos and we also advise artists on how to go by the copyright law,” explained Rafiki.
Rafiki has been behind the making of hits like “Teeka sente wolaba”, “Mboozi za malwa” and “Kabulengane” by Bebecool, “Kano kozze” by Winnie nwagi, “Kyolowoza” by Irene ntale, Vinka’s “Malaika”, “Chips na ketchup” and also arranged the FUFA anthem into music among others.