Social Media Kings: Meet Conan Tumu Siime, the Lad Behind the Witty Sketch Comedy

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Just like music, comedy is something that has a place in people’s hearts mindless of the situation. Be it joy or sorrow, comedy finds a place to cheer people up — talk of dry humor. In this era that appreciates standup comedy and online sketch comedy a lot, Conan Tumusiime, a then video editor and TV producer at Vision Group, discerned a breakthrough.

Self-christened Tumu Siime, definitely after his own surname, Conan set out to create video content that targeted people from all ages and walks of life, on a medium so feasible for the digital generation: social media.

In roughly a year of activity, the slim, cheeky-faced lad has bulked up a Facebook following greater than many of his predecessors; including Alex Muhangi and Patrick “Salvado” Idringi. 130k Facebook page likes is impressive, but a million views on a Facebook video is even more impressive for a Ugandan to achieve. He has managed to go viral around Africa as a whole and overseas; and managed to be an influencer for various brands, without making it look obvious.

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Asked about why he doesn’t like creating content about leaked nudes, vulgarity and tribalism — things which keep his colleagues relevant in the industry — Tumu retorted,
“People are so used to nudity, it has no ratings. And I’m different, Bash, know what I mean? There is that thing of tapping into hatred and people’s biases. I don’t know if you get it. It is the easier thing to do because then, you easily get viral posts. But I hate it and I believe I am better. And I think it comes from the fact that I am never scared of messing up.” The wiz kid stated his case, not letting out the secret behind him playing two or more roles in the same sketch.
When I challenged him that great minds like Plato, Aristotle and William Shakespeare all agreed that tragedy births comedy, he responded,
“[Laughs] Philosophy from a specific era can’t hold for all eras. I don’t believe that. Even Jesus changed biblical philosophy of the old testament in the new testament.” Maintaining that he never wants to thrive by riding on other people’s sadness.
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Even though he has ravaged jaws on TV, Radio and the stage, Conan still maintains that social media is a sublime avenue he will always utilize in his career,
“A breakthrough on YouTube is what I crave for. 5000 USD each month un taxed, mahn!” He concluded