“Hard Work And Resilience Got Me Where I am” – Arthur Musinguzi

Digital marketing is taking over the world. If you have any business, an event or organisation with no aspect of social media, you are being left behind. The generation of today has got a hold of the concept and has even started making money out of it. With a following of 13.5K, Arthur Musinguzi has become one of the biggest names on Ugandan twitter. We were able to get a hold of him and here is what he had to say;

How and when did you join the Digital marketing world?

Well, doing Digital Marketing was not an option for me, that is what I set myself out to do although I didn’t know how and when. Right from High School I was the guy you would always find in the computer laboratory. Only that I was young but one would be forced to mistake me for a Laboratory Attendant. I never imagined Social Media would be platforms that could employ people and me in particular in fact whenever people used to ask me what I wanted to become, I would tell them being an Astronaut like Arthur Lovell a former NASA astronaut but here we are.

At campus while many of my classmates were looking for whether to do Journalism or Communication, I already had my Plan to do Communication and indulge myself in Digital Marketing.


Aside from meeting Kim Kardashian and Kanye West last year, what do you have to thank social media for?

It’s through Social Media Marketing that I was able to pay my tuition at campus. It’s through these platforms that I have met awesome people that I have in my life right now. 80% of everyone I talk to daily was met online. I even met my landlord from Social Media.

I got all of my jobs because of having knowledge in Social Media Marketing, I repeat, all. I have worked for both local and International brands. Currently, I am a Communications Officer at the Government Citizen Interaction Centre (GCIC), Ministry of Information Communication, Technology and National Guidance. Many may know me for the close to five years that I have worked with Uganda Media Centre.

What advice do you have for the youngins out there and other up coming social media influencers?

Many Social Media Influencers are given work by clients and play around with it. On the contrary as long as I have said ‘’yes’’ to a task a client has presented to me, I give it my best shot. That’s a rule for me and it has kept me consistent in this business. Secondly, I have very good interpersonal skills, most of the clients I have worked with can testify on that. That doesn’t mean I sensor myself to please anyone, I can also be very intentionally annoying. Very many people who follow me know that especially Arsenal fans know that. You will never find positive tweets or posts from me about Arsenal, never and if you are faint hearted, you will press ‘’unfollow.’’ You will never feel the impact of unemployment if you are in the digital space and taking it seriously. This is a sector where all young minds should be employed because there’s no competition from those advancing in age. I have used most of my time to mentor many but I can’t do it alone. I always feel glad when I see the likes of John Babirukamu and others teaching young people how to commercialize this space.

Where do we see Digitial Didan in the next couple of years? Will you still be in the Digital marketing world?

I’m told there’s a lot of money in farming especially growing trees. Much as I wouldn’t want to see myself out of the digital space, that’s an area I would like to venture in the coming years. Who knows, may be a digital famer and give some of you tips on how to join me there. However, for the next 20-30 years, God willing I’ll still be getting proficiency in digital marketing.

Twitter @digitialdidian