Pulse Music Review: The Record Inama video by Diamond Platnumz and Fally Ipupa Has Set in East Africa

Diamond Platnumz has relentlessly continued to prove why he is the best musician in East Africa. The Tanzanian Bongo Flavour star, through his Swahili touch, has managed to bring doubters to his side with hit songs like “African Beauty” featuring Omarion, “Marry You” featuring Neyo, “Number One” featuring Davido, and many more. His most recent dance song “Inama”, featuring Congolese superstar Fally Ipupa, has come in handy to cement his estate.
A Swahili word for “bend”, Inama tells Diamond’s fans to arch their backs and dance when good music plays, regardless of the love issues they experience. He used his own love life as an example: mentioning problems he got with Zari and how he has spent long without seeing his kids with her, the alleged affair that his bodyguard Mwarabu had with his Wasafi signee Harmonize’s girlfriend that got him fired; and the fact that love is not learnt from books and isn’t about money. He proceeds to say that he just lets go of those who don’t love him, loves those who love him, and most importantly: bends over to dance to good music.
Produced by Wasafi beat-maker Lizer Classic, Inama is reminiscent of the Congolese hits of the late 20th century; thanks to the Seben rhythm guitar, and the Lingala vibe brought in by Fally Ipupa. The dance moves therein go even further to adorn it, with a move which was earlier used by Fally in another song, rejuvenated by Diamond for effect. This beauty didn’t go unnoticed, and even though its audio which was released about a month ago already has 3.1 Million views on YouTube(which is very big a number for an audio), the video reached the 1 Million Mark in less than 20 hours, and is currently trending number one in Tanzania and Kenya, and number 9(couldn’t get higher) in Uganda.
It is such a smile-inducing song. I keep renewing my Pulse Bundles to watch the video incessantly, and I’ve also had the audio on replay on tidal since it was released. Check the song out via the links below:

Pulse Music Review: Diamond Platnumz Gives Tanasha Donna Love Assurance on Epic Ballad “The One”

WCB Wasafi CEO Naseeb Abdul Juma, alias Diamond Platnumz is as good at scandal as he is at music. The 30 year old Bongo Flavour star, who witnessed an embarrassing end to a seemingly serious relationship with South Africa-based Ugandan entrepreneur and socialite Zari Hassan, just released a single titled “The One” on which he assures new lover Tanasha Donna of his ever-lasting affection towards her.

Produced by Wasafi in-house beat-maker and producer Lizer Classic, the song is adorned with signature Afro beat saxophone and drums, plus synthesized beats to set pace for the soft Diamond vocals as the verse kicks in thus,
“My heart can never tell no lies/ I know you love me and the love is true/ I feel the same way I can’t deny/ Baby ondi ku hole I will die for you/“ Knowing Diamond as one who never sings English lyrics in songs, unless they are collabos with foreign artists, my reaction the first time I listened to the song was a shock, and the revelation I later received that the project initially had Namibian rapper King TeeDee on it before amends were made, cleared my doubts.

Visually, the Wasafi boss didn’t disappoint either. Executed by other Wasafi in-house creatives under Zoom Production video company, concepts sprouting from a swim in the river, to the native dances in the jungle, to a set market place and then an opulently furbished love-boat; all involving elegantly dressed models and topped by Director Kenny’s flamboyant cinematography skills, give “The One” such an African touch of class. The choreography too was of such eye-catching sprezzatura, that you would smile throughout the video as Diamond and his troupe danced nonchalantly.

To crown it all, is the sweet sax solo that sends the song to its sudden end. The song had garnered 2 million views on YouTube on Wednesday, 24 hours after its release. Not listened to it yet? Check it out on Tidal and YouTube via the links below: